We appreciate the customers who care to know more about the brand. Have a look at what we do and why we do.
Brand
About the Brand
The Adamant Gen is determined to bring fashion luxury to India. We work on the unique blend of providing quality at affordable prices. The brand is established with not-so-far-fetched motive of manufacturing luxurious fashion apparels which are inexpensive for the young generation. As a step towards achieving this motive, our highly effective team has begun to identify and bring together quality products from across the Indian markets in order to bring them at our platform. The further steps towards fulfilling our motive lies in pooling the finely weaved fabrics of India in order to bring out the end products which are curated with finesse.
Fashion Democracy
Our company aspires to achieve fashion democracy in India with extensive networks of manufacturing units. Under this, we aim to train people into learning tailoring skills and thus, generate employment for them. The training that is focused on making them the driving force of the manufacturing units. Products made by the skilful labour who are trained under experts can with-stand and compete the quality of build at world level. We hope to bring our manufacturing strengths at a level where it can surpass the quality standards in the textile manufacturing industry not just nationally but internationally. Truly then, shall we attain the fashion democracy without relying on the imports of finished products from other nations.
Adamant
For society & environment
Building a platform for NGOs
Our company aims to create a space on our website for the products made by NGOs. Users can find their products on our platform in a near future. Further, under the #Baant initiative, we pledge to share certain portion of every sale with our NGO partners.
Depleting the environmental impact
Our company is aware of the polluting effects of the textile and fashion industry on the earth. For the same, the company holds the long-term vision of participating in the recycling-of-clothes into useful items by collaborating with R&D laboratories
“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” – Coco Chanel
